#70: The Proof is in the Pudding: How to Succeed with Social Proof Artwork

The Persuasion Lab with Martin Medeiros

We communicate our needs to the world using negotiation, persuasion, and influence. And how effective we are, determines if our needs are in fact met. Join us as our host Martin Medeiros reviews the latest research on these high forms of communication. This research gives you the agency and the power of living a future of your design.

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The Persuasion Lab with Martin Medeiros

#70: The Proof is in the Pudding: How to Succeed with Social Proof

April 08, 2021 • Martin Medeiros

Social Proof boils down to the fact that we view a behavior as more or less correct, depending on how many other people we see engaging in that behavior in a given context.

In this episode we dive in to how to leverage the principle of social proof when it comes to your negotiation: how to build commonality and who to bring (or not bring) with you to the table.

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Referenced Episode: #41 Pink Collar Crime with Kelly Paxton, Listen Here

See footage from the Asch Conformity Study here

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